Comparing Niche Marketing and Internet Marketing

Comparing Niche Marketing and Internet Marketing
By TK Edwards

The Niche Marketing Series

As we went over in the last article the term ‘niche marketing’
means selling a specific product to a specific type of buyer.
In this article I’ll compare niche marketing to its far more
competitive cousin: marketing in an internet marketing niche.
Niche marketing is a much easier way to start a home based
internet marketing business.

Much as you consider apples and oranges as fruit; you can compare
niche marketing and marketing in an internet marketing niche.
They may both be fruits, so to speak, but not from the same tree.

Here’s an example just to be sure you understand the difference.
With a niche market you may have a website, a newsletter and be
selling an ebook on beekeeping. Your customers would be beekeepers
and they have no interest in SEO tweaks to the site or the
conversion rate of the salespage. If internet marketing is the
niche you are working, then you could sell an ebook on how to make
money on the internet.

A mistake that many beginning home based internet marketing
businesses make is in using internet marketing as their niche.
How do you teach people to be sucessful on the internet, if you
are not sucessful yet yourself.

Most niche markets are more open to the latest marketing
strategies, as well. Small niche markets are not over stocked
with gurus and wise men and are much easier for the beginning
marketer to break into. A niche market allows you to promote
your own niche product or that of a niche affiliate product.

There is a niche market for anything and everything you can
imagine. All it takes to break into a niche market is a good
idea, a good product created by you or someone else that will
appeal to certain people, some advertising and the desire to
succeed.

The Internet marketing niche, on the other hand, means that you
will be promoting your own Internet marketing product. This is a
very crowded field of endeavor and really difficult to break into.

It’s a world filled with gurus and wise men who have been playing
and winning the game for a long time. This doesn’t mean that it
is impossible to cash in on the Internet marketing niche because,
of course, you can. It is a world still built on demand and that
means that if you have a product that can compete and if you
have the willingness to play hard ball with the big boys then you
can succeed at the Internet marketing niche game. Just be
aware that there are easier niche market nuts to crack.

Tags: niche marketing, start a home based internet marketing business, Start Home Based Internet Marketing Business